Press releases



Sam’s Club® Announces Availability of New Private Label Brands to Offer Everyday Essentials for the Whole Family

BENTONVILLE, ARK., (September 15, 2011) – Sam’s Club® today announced the availability of three new Proprietary Brands found exclusively at Club locations nationwide: Simply Right™, Artisan Fresh™ and Daily Chef™. The availability follows an announcement of the new products at Sam’s Club annual stakeholders meeting in May 2011.

The brands provide premium quality products and a fresh look to popular items previously known as Member’s Mark® brand in selective categories, with the same great quality and value. Sam’s Club conducted extensive consumer research to determine what members valued most when shopping for an assortment of items. After more than 18 months of analysis and listening, Sam’s Club established three brands responding to members’ priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking. Each of the new brands delivers unique benefits and superior value:

  • Simply Right is dedicated to providing healthy, gentle personal care and wellness products for the entire family;
  • At Artisan Fresh, love for "made-from-scratch" goodness guides a robust selection of  great-tasting, skillfully prepared foods such as pies/bakery goods, fresh breads, marinated meats and other dinner solutions;
  • Daily Chef provides a wide array of delicious and affordable everyday foods such as pasta, dried fruit, frozen vegetables and chicken

“Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value,” said Maurice Markey, vice president of proprietary brands for Sam’s Club. “We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands – whether national brands or exclusive proprietary brands – because our members trust Sam’s Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam’s Club and provide feedback at”

Through the end of the year, Sam’s Club will showcase new programs in-club, on Facebook and Twitter that offer members the opportunity to learn more about the consistent quality and everyday value behind each of these brands. During September Baby Month at Sam’s Club, members can sample and take home Simply Right diapers, wipes and formula on Saturday, September 17, or receive free formula samples at

The Simply Right, Artisan Fresh and Daily Chef brands complement the existing portfolio of Sam’s Club Proprietary Brands, including Bakers & Chefs, and spirit brands Calle Azul® and Rue 33®. The Member’s Mark brand will remain in everyday need categories, such as laundry care, paper products, trash bags and cleaning products.

Health and Wellness Solutions with Simply Right™
Spanning the health and wellness arena, the Simply Right brand is dedicated to provide healthful, gentle, and safe personal care products for the entire family.  All items that carry the Simply Right brand are clinically developed and tested to support the well-being of your household members. The brand features health and wellness essentials such as:

  • Baby care products
  • Vitamins & supplements and Pharmacy OTC products
  • Health and beauty aids
  • Pet care products

Simple Entertaining and Eating with Artisan Fresh™
A passion for ‘made-from-scratch’ goodness is at the heart of all Artisan Fresh foods. Only great-tasting, skillfully prepared fresh foods carry the Artisan Fresh name, and they are designed to help make entertaining simple at an extraordinary value, at home or for small business customers. Artisan Fresh products include deli and bakery items, gourmet pasta and meats, take and bake pizzas and meals that are prepared fresh in the Clubs. Members can take home Artisan Fresh foods today, including:

  • All Natural Spinach and Three-Cheese Ravioli
  • All Natural Spinach and Asiago Cheese Chicken Sausage
  • Apple Lattice Pie
  • Sliced Pound Cake made with Fair Trade Certified Sugar
  • Mix ‘n’ Match Cookies & Muffins
  • All Natural Rosemary and Sea Salt Focaccia Bread

Delicious, affordable foods from Daily Chef™
Built on the premise that members’ favorite foods should be delicious and affordable enough to enjoy every day, Daily Chef features carefully chosen, flavorful quality foods and ingredients. The Daily Chef brand includes a wide range of top quality products, such as savory seafood and imported olive oil. The Daily Chef brand will include premium items such as:

  • Colossal easy-peel shrimp
  • Dried Montmorency Tart Cherries Sweetened with Fair Trade Certified Sugar
  • Organic whole bean coffee
  • Handmade lump meat crab cakes
  • Frozen Vegetables in convenient steamable bags
  • Boneless Skinless Chicken Breast

About Sam’s Club®
Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 30 percent over traditional retailers. To learn more about Savings Made SimpleSM, visit, and look for Sam’s Club on Twitter and Facebook