Press releases



Sam’s Club® Announces “Birth” of New Simply Right™ Baby Care Line


BENTONVILLE, ARK., (September 20, 2011) – Diapers, wipes and formula…oh my! Parents know the cost of baby care products for their precious little ones can really add up. Today, Sam’s Club® announces the availability of their new proprietary brand Simply Right™ line of quality and affordable baby care products, available exclusively to Sam’s Club members. Simply Right™ Baby Care is part of the overall Simply Right™ brand, dedicated to providing healthful, gentle and safe personal care products for the entire family.The Simply Right™ Baby Care line, available in-club and at with free shipping, helps ensure your baby’s health and happiness at an extraordinary value, with products including:

  • Simply Right™ - Premium Diapers (sizes 3, 4 and 5): leakage protection you can trust, cottony soft, all-around stretch system, hypoallergenic for baby’s sensitive skin, with animal designs
  • Simply Right™ - Premium Wipes (810 ct.): triple-layer thickness that helps prevent wipes tearing & stretching, extra strong and cottony soft quilted texture for effective cleaning, hypoallergenic, latex and fragrance free
  • Simply Right™ - Infant Formula (Complete™, Gentle® or Sensitivity®) (48 oz): nutritionally balanced, milk-based formulas containing all essential vitamins and minerals for growth and development. To select the right formula and receive a free sample of Simply Right™ Baby Care infant formula, visit

“We know baby care products like diapers, wipes and formula can be a sizable expense for parents and families,” said Jill Turner-Mitchael, senior vice president of health and wellness for Sam’s Club. “With the introduction of the Simply Right™ Baby Care line, Sam’s Club provides high quality products you and your baby can trust at an extraordinary value.”

On Wednesday, September 28 from 1pm – 2pm CST, Twitter fans can join the #SimpleSavings Twitter Party to learn about Simply Right Baby Care products and share tips on how they make Diaper Duty a smooth, clean and fun experience for parent and child. Three #SimpleSavings tweeters will be randomly selected to win a 1-3-5 Simply Right Baby Care product pack**, including:

  • 1 67.6 ounce bottle of Simply Right Hand Sanitizer
  • 3 boxes of Simply Right Wipes (2430 ct total)
  • 5 boxes of Simply Right Diapers (1000 ct total in sizes 3, 4 or 5);
  • And a 1-year Sam’s Club Membership (Current Members would win a 1-year Plus upgrade)

Simply Right™ is replacing Member’s Mark in Baby Care and offers the same great quality and value with a fresh new look and design innovations based on member feedback. For more information on Simply Right baby care products and to discover ways you and your family can live happier and healthier, visit

About the Sam’s Club® Simply Right™ Brand
Simply Right™ is one the new Proprietary Brands that can be found exclusively at Sam’s Club®. Spanning the health and wellness arena, the Simply Right™ brand is dedicated to provide healthy, gentle personal care and wellness care products for the entire family. All items that carry the Simply Right™ brand are clinically developed and tested to support the well-being of your household Members. The brand features health and wellness essentials such as:

  • Baby care products
  • Vitamins & supplements and Pharmacy OTC products
  • Health and beauty aids
  • Pet care products

About Sam’s Club®
Sam’s Club, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading Membership warehouse club offering superior products and services to more than 47 million Members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 30 percent over traditional retailers. To learn more about Savings Made SimpleSM, visit, and look for Sam’s Club® on Twitter and Facebook.

Federal, state and local laws and regulations apply to #SimpleSavings Twitter Party Giveaway. Void where prohibited.