Press releases



Sam’s Club Launches Groundbreaking Service Program for Televisions, Electronics and Smartphones

BENTONVILLE, Ark. – April 15, 2014 – Sam’s Club and SquareTrade®, the #1 rated protection plan provider, today announced a new program that dramatically expands members’ technology and electronics services and support, and helps reduce the cost of owning the latest and greatest technology. From smartphones and tablets to cameras and televisions, Sam’s Club membership now includes exclusive warranty services available in clubs and at that simplify the technology purchasing, protection and upgrade experience.


With the new service, any Sam’s Club member who purchases a television worth $500 or more can get a $99 4-year SquareTrade protection plan that includes delivery, set-up, haul-away and recycling of their old TV. Exclusive to Sam’s Club, the protection plan also offers a guaranteed buyback program that allows Sam’s Club members to trade in their TV within six months of purchase and receive up to half of its price back on a Sam's Club gift card.


Sam’s Club and also offer SquareTrade protection plans to members on smartphones and all other electronics. Items such as printers, gaming consoles, media players, and even headphones and coffee machines are now covered under the new SquareTrade protection plans offered at Sam’s Club.


“We designed this program to make it easy and cost effective for members to buy their phones and electronics at Sam’s Club,” said Dawn von Bechmann, senior vice president for technology at Sam’s Club. “Electronics are an investment, and with our competitive new protection plans our members will save money because they won’t have to make a new purchase if an accident happens. We also understand that services throughout the lifecycle of their purchases are just as important as the product itself, and that’s why our protection plans also include valuable services like delivery, take away and technical assistance.”


In addition to SquareTrade’s extended manufacturer coverage on all devices, the new Sam’s Club program includes:

  • Accidental damage protection: Damage to devices like smartphones, tablets, computers and cameras from drops, spills and other increasingly common accidents is fully covered.
  • 24/7 tech support: The Sam’s Club Tech Experts program, provided through Alorica, is available for all products.
  • Guaranteed Buyback up to 24 months after purchase: Available on smartphones, tablets, televisions and computers – ensuring members can get value back on their item when they want to upgrade.
  • Delivery and setup: Included on television plans for TVs purchased at $500 or more.

“The demands upon the consumer to research, understand and operate technology on a daily basis are greater than ever before. People need an expert in their court, a resource they can turn to help them not only simplify but maximize the potential of technology,” said von Bechmann. “Through our program with SquareTrade, we’re delivering the best value in the industry and delighting members with services that make their lives easier.”


“We are thrilled to offer SquareTrade protection to Sam’s Club members nationwide and look forward to turning the frustrating experiences caused by accidents and device disappointments into unexpected positive encounters,” said Steve Abernethy, president and CEO of SquareTrade. “Our program with Sam’s Club is designed to help members get the most out of their electronics and give them piece of mind that should the worst happen, they can depend on SquareTrade to deliver.”

About Sam’s Club
Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in 635 clubs in the U.S. and Puerto Rico. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at, and interact with Sam’s Club on Twitter and Facebook.


About SquareTrade

SquareTrade is the top-rated protection plan provider trusted by millions of happy customers for its fast and exceptional service. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade is headquartered in San Francisco and London. For more information, go to


SquareTrade is a registered trademark of SquareTrade, Inc.