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08/20

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Former Indianapolis Colts Standout Ken Dilger Showed his Versatility at Sam's Club for the Launch of Madden NFL 08
Former Pro Bowl Tight End Tackled Boys and Girls from the Children’s Miracle Network and Pro Football Fans on the Virtual Gridiron

INDIANAPOLIS, August 15, 2007 – Sam’s Club, one of the nation’s largest warehouse clubs, tonight celebrated the launch of the EA Sports’ Madden NFL 08 video game by giving select boys and girls from the Children’s Miracle Network (CMN) and Indianapolis Colts fans with the unique opportunity to go head-to-head with former Colts Pro Bowl tight end Ken Dilger in a game of Madden NFL 08.

The event, which coincided with this week’s national launch of the iconic video game, was open to the public and held at the Sam’s Club in Indianapolis. Non member purchases were subject to a service fee. Dilger, whose career spanned 10 years and included a Pro Bowl berth in 2001 and a Super Bowl championship as a member of the Tampa Bay Buccaneers in 2002, was immediately put to the test for four quarters by the CMN kids. For their participation, Sam’s Club made a $1,500 donation to the Riley Children’s Foundation of Indianapolis.

In addition, select Colts fans earned the right through an in-store drawing during the event to compete against the Mariah Hill, Ind., native on the virtual gridiron, with gamers receiving special Sam’s Club gift packs, which included Microsoft XBOX 360 and Nintendo Wii game consoles and a copy of Madden NFL 08. Sam’s Club also gave away cool prizes, and fans had the opportunity to have their own copy of Madden NFL 08 personalized by Dilger.

“What an exciting opportunity for the boys and girls of the Children’s Miracle Network, valued Club Members and Ken Dilger fans,” said Joe Muha, Buyer-videogames and computer software, Sam’s Club. “By celebrating the launch of Madden NFL 08 in our stores, Sam’s Club is not only creating unique experiences for the community, but providing them with exclusive access to one of the Colts’ all-time favorite players.”

Sam’s Club is holding similar events in several markets across the country this week, including Kansas City, Mo., and Baltimore and featuring former pro football standouts, Kansas City Chiefs Hall of Fame running back Christian Okoye and Super Bowl-winning defensive end Mike McCrary of the Baltimore Ravens.

“The enthusiasm and anticipation for the release of Madden NFL 08 seems to reach new heights each year,” said Dilger. “As an avid gamer and a big fan of Madden NFL myself, when Sam’s Club approached me about being a part of this unique event, I couldn’t pass up the opportunity to share in the fans’ excitement – playing the game together for the first time.”

In addition to carrying Madden NFL 08 and a wide assortment of video game titles and gaming equipment, Sam’s Club provides quality merchandise including high end electronics and jewelry, personal needs and a variety of supplies and services for businesses including health insurance, merchant credit card processing, travel services and other programs.

A non-profit organization, Children’s Miracle Network is dedicated to saving and improving the lives of children by raising funds for 170 children’s hospitals across North America.

To become a Member at Sam’s Club, visit the nearest Sam’s Club location or log onto samsclub.com. Regular Club hours are Monday through Friday, 10 a.m. to 8:30 p.m.; Saturday, 9:30 a.m. to 8:30 p.m.; and Sunday, 10 a.m. to 6 p.m. Gold Key Hours for Business Members are Monday through Friday, 7 a.m. to 10 a.m. and Saturday, from 7 a.m. to 9:00 a.m.

About Sam’s Club
Sam’s Club is a division of Wal-Mart Stores, Inc. The first Sam’s Club opened its doors in Midwest City, Oklahoma in 1983 and today serves more than 47 million U.S. Members. Sam’s Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and club information is available at samsclub.com.

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