Press releases



Sam's Club Kicks Off Holiday Season with Delicious Delicacies and Holiday Entertaining Tips

Annual Holiday Taste of Sam’s Club expected to Serve more than 9 million People

BENTONVILLE, Ark., Nov. 3, 2008 – With the hustle and bustle of the holiday season just around the corner, Sam’s Club® gears up to help consumers get in the spirit, in a tasty way. The sixth annual “Holiday Taste of Sam’s Club” provides Members and guests across the country a sample of this year’s best holiday entertaining foods, from appetizers to main courses and desserts. The three-day event runs from 10:30 a.m. – 6 p.m., Friday, Nov. 21, through Sunday, Nov. 23, in 598 Sam’s Club locations nationwide.

Each day, 24 demo associates in Sam’s Club locations coast-to-coast show Members and guests how to easily prepare a delicious holiday menu perfect for any get-together. With samples like mini-beef wellingtons, quesadilla trumpets, cheesecake, jumbo shrimp, stuffed turkey breast and much more, Holiday Taste of Sam’s Club truly is the ultimate demo event.

“Our Members and guests look forward to the Taste of Sam’s each year, and they’ve let us know what a difference it can make in helping with their holiday entertaining,” said David Rodriguez, Sam’s Club Senior Manager of Demos. “Our demo teams are proud to offer Members samples of many of our finest foods throughout the year, but we always look especially forward to sharing our best tips and tricks for holiday entertaining through Holiday Taste of Sam’s Club – the biggest demo event of the year.”

During the holiday kick-off event, Sam’s Club provides a total of 47 different menu selections and more than 500,000-pounds of food for guests to sample.

Easy holiday entertaining solutions, including appetizers at the “Savory Delights” station, bakery selections at the “Sweet Endings” table and frozen desserts at the “Blissful Bites” location spark added creativity for any holiday gathering. Main entrée recipes including spiral-cut ham, New Zealand rack of lamb and frittata provide the perfect ways to round out a menu for family and friend get-togethers. Members and guests receive recipe cards featuring sample items.

Leading up to the big event, 15,000 associates across the country sharpen their knives, fine-tune classic holiday recipes and prepare their best holiday entertaining tips. But, this type of passionate preparation isn’t new to Sam’s Club demo associates. These individuals take special pride in their jobs, entertaining shoppers and bringing life to the Club experience year-round. In fact, in 2007 alone, Sam’s Club demo associates spent about 16 million hours coordinating and hosting nearly two million sampling events.

From frozen appetizers and entrees, to fresh fruits, vegetables and locally-prepared bakery desserts, Sam’s Club offers Members the chance to try many of the great foods available in-Club before making their purchases.

Holiday Taste of Sam’s Club takes place in all Clubs nationwide. Non-Members may attend, however, a 10-percent service fee may apply to non-Member purchases in most states. To locate a Club, visit

About Sam’s Club
Sam’s Club is a division of Wal-Mart Stores, Inc. (NYSE:WMT). The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide and in Brazil, Canada, China, Mexico and Puerto Rico. Sam’s Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and Club information is available at

Bite Size Samples and Holiday Recipes
Focus of Open House


Holiday Taste of Sam’s Club– Serving Millions
Holiday Taste of Sam’s Club is an annual event during which the membership warehouse club gives members and guests a chance to sample a smorgasbord of holiday entertaining foods including appetizers, main courses and desserts.

  • During the three-day Holiday Taste of Sam’s Club, Nov. 21-23, we expect more than 500,000 pounds of food will be served.
  • We anticipate more than 9 million people will sample product during the Holiday Taste of Sam’s Club event.
  • Approximately 15,000 associates are dedicated to plan and carry out the 2008 Holiday Taste of Sam’s Club.
    • Each day during the Holiday Taste of Sam’s Club, 24 associates in each Club will demonstrate unique and classic recipes and serve a sampling of the holidays.
  • A total of 47 different menu selections will be available to sample throughout the three-day event.
  • A total of 598 Sam’s Club locations will host a Taste of Sam’s Club event.

Sam’s Club Demos – a Tradition
Sam’s Club’s demos are a well-known tradition and often anecdotal tales persist about shoppers counting on Sam’s Club’s demos to replace a daily meal. Sam’s Club Demo Associates take special pride in their jobs, entertain shoppers and bring life to the Club experience.

  • In 2007, Sam’s Club locations across the country held nearly 2 million demos.
  • Sam’s Club demo associates spend about 16 million hours each year on sampling events.