Press releases



Sam’s Club Launches Facebook Contest and the Grand Prize Winner Heads to France


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Cheese is one of the world’s favorite foods and Sam’s Club is adding more than a dozen internationally acclaimed varieties to its fresh department. Some of the finest artisan cheese products from England, France, Ireland, Italy and Spain are arriving in select Sam’s Club locations now and in the coming months.

Recently, Sam’s Club launched the Tour de Fromage on Facebook at There it will profile the new cheeses and Sam’s Club Facebook Fans can accumulate points between now and Dec. 31 to win prizes including books, cheese samples and a trip for two to Paris, France. Select the “About” tab when visiting the Facebook App to get further details on the prize package provided by Great Southern Travel.

Sam’s Club expects to offer the new imported cheeses in more than 150 clubs by this holiday season. The additional product will include both regular and special seasonal items to complement Sam’s Club domestic cheese offering, which includes sliced deli cheese as well as hard and soft cheeses.

Blogger Lori Lange at and author Nicole Aloni at prepared recipes using the new imported cheese for breakfast, lunch and dinner. Europeans often eat cheese at every meal.  Dine with cheesemaker Antonio Aurrichio in the town of Cremona, Italy and go behind the scenes in his favorite café at


Many of the imported cheeses at Sam’s Club are D.O.P certified (Product Denominazione of Origin) to ensure the quality and production methods meet exact standards, and that the product is developed only in the region specified. In addition to verifying authenticity, by working with its suppliers, Sam’s Club can identify the exact production of many of the imported cheeses, bringing greater visibility from the farm, to the manufacturer, to the club, which is another step in ensuring superior quality and consistency.


Do you know your cheese? 

Provolone Stravecchio

The long-established, traditional flavor of Auricchio Stravecchio Provolone

comes in three distinctive formats: Zuccotto, Affettato and Provolettone.

Auricchio Stravecchio is made according to an ancient recipe that requires

a very slow aging period of over a year in special rooms. Stravecchio is

easy to recognize due to its brown protective coating and the pelure

paper “skin” with white watermark and white Auricchio brand logo, which

adds an air of distinction and authority to this true king of the table.

Characteristics: Cow's milk, cheese aged 120 days, firm meaty texture.

Comes in a variety of shapes and sizes, all rounds and usually tied with

rope, beige to tan depending on age, inedible natural rind sometimes

coated with a thin layer of wax.

Food Suggestion: Use in antipasto salads, served with olives and hard


Beverage Pairing: Fruity white wines, coffee, fruit juices