MILWAUKEE, Wis., Oct. 8, 2010 – Sam’s Club enhances the shopping experience at two of its Milwaukee-area locations as it unveils a fresh, new look that expands popular categories. In addition to offering new items, the West Allis club and the Milwaukee club’s layout has been modified to make shopping easier and faster by placing the most purchased products in more convenient locations. These changes bring the Sam’s Club brand—Savings Made Simplesm—to life on both the interior and exterior of the facility. The company expects to remodel 150 facilities similarly this year.
“We listened to our members and expanded the departments that are most important to them, such as fresh foods, meat, baby care and the health and wellness area,” said Bill Campbell, West Allis club manager.
“This is one more way we can give our members superior value and an exceptional shopping experience,” said Adam Siebeck, Milwaukee club manager. “Our new layout makes shopping simple.”
The Milwaukee-area clubs are carrying a wider selection of baby food and diapers for newborns in addition to larger sizes. In West Allis, the baby area is now next to the health and wellness department, which offers more over the counter medicines and health and beauty aids.
Near the grocery items is an expanded assortment of produce that includes convenient sliced fruits, and more meats such as ground turkey. Some of the finest artisan cheese products from England, France, Ireland, Italy and Spain will be available in the new fresh department as well.
Jewelry will be located near apparel to accommodate member requests to shop these categories together, and movies and music will move to the electronics department.
Even with all the changes, Sam’s Club still guarantees 100 percent member satisfaction and exceptional quality at a superior value. A 2009 study found Sam’s Club saves members, on average, 30.4 percent on some of the most frequently purchased product categories versus grocery and specialty retailers.*
For Plus Members, shoppers can enter the Club earlier and take advantage of extended shopping hours, starting at 7 a.m.
Join the Conversation Online
Sam’s Club now offers unique ways for members to engage with one another and receive information. Twitter and Facebook users can get the latest news and hot items of the day by following or becoming a fan of Sam’s Club. To find Sam’s Club on Facebook, go to www.facebook.com/samsclub. Tweeters can follow @samsclub and @samsclubdeals to stay up-to-date.
About Sam’s Club
Sam’s Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide, as well as in Brazil, China and Mexico. Sam’s Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Sam’s Club. Visit samsclub.com for more information.
*Based on estimated annualized savings of select Sam’s Club Members on items Members purchased in select categories derived from a survey conducted in 30 U.S. markets between 07/27/2009 and 08/24/2009 comparing Sam’s Club regular unit prices to regular unit prices of selected non-Club competitors, including, but not limited to, grocery stores and mass retailers. Local savings for individual customers vary.