Press releases



HUGGIES® and Sam’s Club® Give Big

Sam’s Club announces nationwide participation in HUGGIES® Every Little Bottom Counts program to help provide diapers to families in need. During the month of October, Sam’s Club Members will not only save on diapers, they can also donate unopened packages of diapers (any brand, size, and quantity) at their local Club. With the help ofFeeding America, each clubwill donate these diapers to the Every Little Bottom program, where they will be distributed to families in need. In addition, HUGGIES® will donate one diaper for every package of HUGGIES® wipes or diapers sold at Sam’s Club. 

Filling Need for Moms and Babies

A study commissioned by HUGGIES® reveals that diaper need is a critical issue in the U.S. and one in three moms struggle with diaper needs.* "The need for diapers is enormous. And it's everywhere,” said Joanne Goldblum, The Diaper Bank. “They’re a basic necessity many people in need simply can't afford. It took me two years working with these families and doing research to figure out that there was absolutely no public subsidy, including food stamps or WIC, to cover diapers,” she continued.

The development of Every Little Bottom was the result of HUGGIES® inaugural "Diaper Summit" held in September 2009. Summit members discussed the importance of helping moms get enough diapers for their babies. In June, the program was publicly launched.

In the next eight months, HUGGIES® will donate up to 22.5 million diapers to babies in need in the U.S. and Canada. As a first step in distributing this donation, HUGGIES® is donating 2 million diapers to community diaper bank partners in the U.S.

Sam’s Commitment to Member Savings

Sam’s Club guarantees 100 percent member satisfaction and exceptional quality at a superior value. A 2009 study found Sam’s Club saves members, on average, 30.4 percent on some of the most frequently purchased product categories versus grocery and specialty retailers.**

For Plus Members, shoppers can enter the Club earlier and take advantage of extended shopping hours, starting at 7 a.m.


Join the Conversation Online

Sam’s Club now offers unique ways for members to engage with one another and receive information. Twitter and Facebook users can get the latest news and hot items of the day by following or becoming a fan of Sam’s Club. To find Sam’s Club on Facebook, go to Tweeters can follow @samsclub and @samsclubdeals to stay up-to-date.


About Sam’s Club

Sam’s Club is a division of Wal-Mart Stores, Inc., (NYSE:WMT). The first Sam’s Club opened its doors in Midwest City, Okla., in 1983. Today, Sam’s Club serves more than 47 million U.S. Members with locations nationwide, as well in Brazil, China and Mexico. Sam’s Club saves its members on average 30.4 percent over grocery and specialty retailers by offering superior values on quality merchandise and services for home or work. Saving is made simple at Sam’s Club. Visit for more information. 

 *Additional information about the HUGGIES® Every Little Bottom Counts and specific research study details may be found on

 **Based on estimated annualized savings of select Sam’s Club Members on items Members purchased in select categories derived from a survey conducted in 30 U.S. markets between 07/27/2009 and 08/24/2009 comparing Sam’s Club regular unit prices to regular unit prices of selected non-Club competitors, including, but not limited to, grocery stores and mass retailers. Local savings for individual customers vary.